Selenia Italia logo Sana Bellezza


For 30 years in the professional aesthetics sector

SELENIA ITALIA is an Italian Beauty Company that has been successfully operating in the professional beauty sector for 30 years. Founded by Edi and Andrea Posarelli in 1991, today it is one of the most representative companies in the sector and is constantly expanding. It produces advanced technologies and functional cosmetics and offers solutions that enhance health, skin and body shapes: in this way, it increases the value of professionals in the beauty sector and guarantees great aesthetic results to all customers.

Innovation, effectiveness, reliability and design distinguish the entire production and are the constant goal of the Company, which has always been committed to the continuous pursuit of excellence.


Bringing the Sana Bellezza to all people, promoting Italian quality in the world.


Create excellent Cosmetics and Technologies intended to improve people's beauty and life. Being a global partner for those looking for unique and innovative solutions for the management and enhancement of the beauty institute.

Selenia Italia da 30 al fianco dei centri estetici con macchinari e apparecchiature di alto livello


In 1985 Edi Posarelli, passionate about the world of aesthetics, opens her first beauty center. Her husband, Andrea Posarelli, begins to be interested in this sector too and in a short time decides to support his wife in this path.

In 1989 Andrea and Edi inaugurated a Day Spa, an innovative project for the time, since it promotes the care of the person at 360 °. Only two years later, in 1991, strong of this experience, Andrea and Edi decided to found Selenia Italia to devote themselves soul and heart to people's well-being. From the dawn of this ambitious project, Andrea and Edi have the goal to bring a concrete contribution and significant innovation to the world of aesthetics. In fact, thanks to the experiences shared with researchers, scientists, technicians and beauticians, and the knowledge acquired, in 2004 the first technology entirely produced within the company was born. In 2011, the real turning point for Selenia arrives: the Posarelli family patents the brand new Onda Dinamica® technology, a real revolution for the world of aesthetics!

In the meantime, Selenia Italia also launches its first product line of "Cosmesi Metabolica". Over the past 10 years, the production of innovative aesthetic devices and cutting-edge cosmetics has grown exponentially, so as to bring Selenia Italia to be recognized worldwide as one of the most important companies in the sector.

cosmetici ed integratori alimentari innovativi Selenia Italia.


The specialized staff of Selenia Italia, in collaboration with a scientific team made up of doctors, engineers and technicians, is dedicated every day to the study and implementation of new technologies, in combination with the most functional natural substances. This process is developed in our headquarters in Pisa, which sees the realization of each phase of design, production and testing of the devices within our laboratories. Our team of experts works every day to develop innovative cosmetics and food supplements, with a high concentration of sensory refined and biocompatible plant active ingredients, to offer only the best of advanced cosmetics.

Selenia Italia punta all’eccellenza e ad una produzione interamente Made in Italy testata clinicamente nei migliori istituti di bellezza.

Made in Italy

For over 30 years Selenia Italia has been investing in the territory, putting the naturalness of the ingredients and the excellence of Italian professionals first. The researchers, scientists and engineers who work at our headquarters are dedicated to the conception and design of innovative devices, natural and biocompatible cosmetics, and food supplements, respecting nature and the environment. Selenia Italia aims for excellence and, thanks to a production entirely Made in Italy, tested clinically and in the best beauty institutes in Italy and abroad, it ranks at the top of the world beauty market.

Selenia Italia, in harmony with the world.

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